High-visibility packaging gives the consumer the ability to see the product while it is still in the package; a very powerful tool. It is a wide known fact that 70% of brand purchasing decisions are made in the store, and a brand has a matter of seconds to capture the consumer’s attention before they move on to a competitor. High-visibility packaging is also an asset to manufacturing operations where quick product identification means higher production efficiency numbers.
- Increase competitive advantage
- Increase overall market share
- Increase ability to quickly identify product
- Enhance brand identity